In 2009, Porchez Typofonderie was asked by Canadian Business to improve their current masthead which was to be used for their upcoming redesign.

On this following article, we’ve described all the process…

A conference organised by Face to Face® and AFD Alliance française des designers aim to bring together designers and their clients to discuss about their collaborations. Its a rare opportunity in our business and it will help to better understand how design add value to any projects lead by designers with and together with their clients. More than twenty designers from all disciplines are invited.

Louis Tiar, founder of Madriz magazine with Jean François Porchez will present the Retiro project, an editorial typeface design. Started in 2006, this typeface was in beta version until 2009. The Retiro was finalized this summer. Few extracts from the presentation on Facebook fan page.

Face to face
Organised by Henning Horn, Initiator & Chairman Face to Face and François Caspar, Founder & Head of European matters, Alliance française des designers.
From 12 to 14 November 2009, Ludwigsburg, Germany.
Registration for F2F conference is open.

When I have spotted that the St Dupont office was on boulevard Montparnasse the other day, I was shocked as usual — not because it concern my own design but —because as it happen too often in France a designer used Din for additional texts for an identity. Din is not a bad typeface by itself, there is subjects for which Din works well. But using Din everywhere (here) is just plain silly and doesn’t make any sense. St Dupont logotype was designed by the great Robert Delpire during the seventies.

^{before and after.}

I was charged by Aaron Levin (Creative Director at Landor Associates, Paris at the time) to redesign the logotype in 2003. My job was to integrate in better way the S and T to the Dupont. I jumped into this project with pleasure specially because of such beautiful letters to rediscover. With the final logotype, I have set with my Anisette Petite, the word Paris, and St Dupont logically started to use a bit Anisette Petite for various texts around the logotype. To my eyes, I was sure that using a thirties and parisian typeface like Anisette Petite was a logical choice for a French luxury brand.

So, its why I’m bit suprised to see now used together Anisette Petite and Din in the front of their office.

Launch of The Walrus magazine with the new masterhead. Note that the headline serifed typeface is Ambroise François.

Jean François Porchez will speak during the annual Intergraphic fair in Paris with Christophe Badani: they will perform the lecture together about tailored typefaces and custom fonts.

More on the French version available here.

Palais des Congrès, Porte Maillot, Paris, Salon Intergraphic: Room A
Tuesday 13 January 2009,
From 15h45 to 16h45/17h30

Best wishes for 2009 to you all!

Jean François Porchez.

We work on the design and content of the future place dedicated to present Custom fonts, Lettering created by Jean François Porchez. We will add more content in the forthcoming weeks.